Newsletter
Assessment
Many things can go wrong when trying to put together
a newsletter and most of the time you don't even know
where the problem is.
Writing a performant newsletter, giving it the right look,
and broadcasting it is ALL about balance. How many times
a month is too annoying and how many times a month is not
enough? How close the look and feel to the regular Web
site is boring and how far is too far? How much content
is necessary to draw attention and much make the reader
turn off the Outlook? Well, it depends. An annoying though
very true answer.
The first and most important rule: Regard the newsletter
as a project as sophisticated and complex as an ad in the
most important (read expensive) magazine of your industry.
If you do that you will avoid half the mistakes you'd make
otherwise.
Second rule: Do not assign your one man marketing
team to take care of it. There are several steps necessary
to accomplish the project and each of them needs special
attention and skills. A graphic designer is needed for
creating high level graphics, a Web designer has to arrange
the pieces and code the page, editors write, programmers
put together surveys and signup forms, and the marketing
specialist analyses the results and writes the specs for
the next mailing. Since the newsletter is a complex marketing
piece, ALL those components are equally important. You
miss one, you missed the point.
GottoMarket has the resources to take care of any type
of email piece that you wish to send to your customers
and will also gladly assess your existing newsletter and
help you improve it.
Please fill out the form below and our specialists will
analyze your newsletter within 48 hours and will prepare
and send the newsletter performance report.
|
